Marketing Leeds is the city's strategic marketing organisation, working to raise the regional, national and international profile of Leeds. The company is in the process of being expanded, bringing together a wide range of functions and services previously provided by Marketing Leeds, Locate in Leeds, Visit Leeds and Conference Leeds.

Under the leadership of the new Chief Executive, Lurene Joseph, Marketing Leeds will deliver a proactive inward investment and tourism strategy for the city, taking forward a range of programmes and initiatives in order to promote the city locally, nationally and internationally, attracting investment, jobs and visitors to ensure Leeds achieves its ambition to be the best city in the UK.