Our purpose
Marketing Leeds is the city’s strategic marketing organisation, providing a leadership role for the city’s marketing. It aims to raise the profile of Leeds as a vibrant, dynamic, internationally competitive city and as the gateway to Yorkshire and the UK.

 

Our Objectives

• To provide a leadership role for the city’s marketing, acting as a catalyst for change and challenging the status quo where necessary.
• To re-energise the city’s marketing and to deliver innovative marketing and promotional campaigns and events to support the delivery of real economic impact and the creation of wealth for the region.
• To secure and co-ordinate commitment, support and create collaboration from key business sectors in the city, delivering measurable benefits to stakeholders. Working in partnership with public agencies, business and our multi-cultural society.
• To deliver tangible, commercial results maximising economic and promotional impact.

Our Values
Marketing Leeds works in partnership with existing organisations wherever possible, collaborating to create the greatest impact on the widest audience, ensuring that external perceptions reflect the high quality of the city’s and region’s offer.

 

Our Champions Programme
The Leeds Champions Programme is at the heart of the company’s strategy. Featuring a diverse mix of public and private sector organisations, Marketing Leeds is able to draw on the wide range of expertise to drive the city forward.

The programme provides businesses with an opportunity to demonstrate their support for the city and in return, provides a scaled range of right and benefits. For more information, please contact Julia Cass, Champions Manager.