Our partnership approach is crucial to the success of Leeds. Research shows
that our ambassadors - local business and residents - provide a strong sense of
pride and are our greatest assets.
Pride is a powerful emotion and it is the driving force behind our brand
proposition, which makes our champions absolutely pivotal to everything we do.
We've been very encouraged by the extent of interest and commitment from within
the business community. All sectors within the city have supported the
initiative including the hospitality and service sectors, professional services
including law, finance and property to name but a few.
Since the Champions Initiative launched, we've got 39 organisations that are
committed to this scheme. The city's businesses are proud to support Marketing
Leeds. To find out more visit
the Champions Initiative site.