Our partnership approach is crucial to the success of Leeds. Research shows that our ambassadors - local business and residents - provide a strong sense of pride and are our greatest assets.

Pride is a powerful emotion and it is the driving force behind our brand proposition, which makes our champions absolutely pivotal to everything we do.

We've been very encouraged by the extent of interest and commitment from within the business community. All sectors within the city have supported the initiative including the hospitality and service sectors, professional services including law, finance and property to name but a few.

Since the Champions Initiative launched, we've got 39 organisations that are committed to this scheme. The city's businesses are proud to support Marketing Leeds. To find out more visit the Champions Initiative site.