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Why become a Champion?
The city now enjoys a powerful reputation for business, learning and quality of life, attracting more and more people with its visible economic success and distinct lifestyle offer.
Leeds cannot simply rest on its laurels. Amidst fierce competition from other cities, it is vital that we maintain this momentum of success and this is where you can help. Leeds' profile still needs to be raised significantly to combat low awareness levels both within the UK and near-European markets. The development of a unified approach to city marketing will help Leeds to take its place alongside the world's best cities.
Marketing the city is a massive but manageable task, especially if we build upon both its recent successes and strong connections and partnerships. By encouraging businesses in the city to champion Leeds financially and in-kind, the Leeds Champions Initiative aims to develop a more prosperous city that will be of benefit to all involved.