The benefitsAimed at leading businesses of all size and status, from the biggest multinational brands to the smallest independents, the Leeds Champions Initiative will allow the regional business community to contribute to the higher profile of the city and benefit from related marketing and promotion. It is also a chance for businesses to demonstrate to staff, clients and other stakeholders their commitment to the city.
We are offering four levels of investment that provide a range of rights and benefits in return for increasing levels of financial contribution. The rights and benefits shown in the table below are indicative and subject to ongoing development.
Platinum £20,000 +
Gold £10,000 +
Silver £5,000 +
Bronze £1,500 +
Strategic involvement -
contributing to Marketing Leeds' future strategy.
contributing to Marketing Leeds' future strategy.
Automatic membership of the advisory group that will directly influence strategy.
Opportunity for membership of the advisory group.
Consultation and contribution on sectoral campaigns.
Consultation on sectoral campaigns.
Networking opportunities -
the opportunity to meet with other business and potential customers - regionally, nationally and internationally.
the opportunity to meet with other business and potential customers - regionally, nationally and internationally.
Opportunity to host networking events and influence the programme. First consideration for invitation to opinion-former dinners.
Hosting opportunities at networking events. Invitations to opinion former dinners.
Opportunity to participate.
Opportunity to participate.
Events and exhibitions -
the opportunity for favourable terms at trade and consumer events arranged by Marketing Leeds regionally, nationally and internationally.
the opportunity for favourable terms at trade and consumer events arranged by Marketing Leeds regionally, nationally and internationally.
Prominent branding at all events and activities, plus linked PR / media opportunities. Free space and accreditation for staff. Tailor made collateral at cost.
Branding at all events and activities plus linked PR / media opportunities. Space at cost and limited accreditation for staff.
Opportunity to participate.
Opportunity to participate.
Editorial exposure -
raise your company profile in a range of Marketing Leeds publications. For example, the Leeds Lifestyle magazine, corporate brochure, fact sheets, newspaper supplements etc.
raise your company profile in a range of Marketing Leeds publications. For example, the Leeds Lifestyle magazine, corporate brochure, fact sheets, newspaper supplements etc.
Prominent high-profile recognition for your company.
Tailored recognition for your company.
Periodic opportunities for brand exposure, imagery and profile.
Selective opportunities for brand exposure, imagery and profile.
Advertising -
preferential rates and other rights which will vary by publication (Leeds Lifestyle magazine for example).
preferential rates and other rights which will vary by publication (Leeds Lifestyle magazine for example).
Free full-page advertisement or advertorial in the Lifestyle magazine.
50% free enhancement of space purchased (leading to free half-page advertisement in the Lifestyle magazine in most cases).
25% reduction on commercial rates in Lifestyle magazine.
Discounted advertising rate in Lifestyle magazine.
Website -
raise your company profile through the family of Leeds consumer sites: visitor, business, student and resident, being developed for Marketing Leeds.
raise your company profile through the family of Leeds consumer sites: visitor, business, student and resident, being developed for Marketing Leeds.
Automatic, prominent editorial profile, plus hyperlinks in top exposure areas of the site, consistent with the level of your investment. Advertising free of charge. Access to research and e-communications resources.
Editorial profile plus hyperlinks, consistent with the level of your investment. Advertising free of charge for 6 months and subsequent 50% discount. Access to research and e-communications resources.
Online editorial profile by rotation, plus hyperlinks. Preferential advertising at 30% discount. Maintained research and resources.
Occasional online editorial profiles where space allows, plus hyperlinks. Preferential advertising at 20% discount. Maintained research and resources.
Champions website and extranet site -
access the promotional site for the scheme and use the virtual networking opportunity.
access the promotional site for the scheme and use the virtual networking opportunity.
Free access to Champions extranet for online information, discussions and promotional opportunities with peers. Prominent recognition for your company. Opportunity to develop business.
Free access to Champions extranet for online information, discussions and promotional opportunities with peers. Recognition for your company. Opportunity to develop business.
Free access to Champions extranet for online information, discussions and promotional opportunities with peers. Recognition for your company. Opportunity to develop business.
Free access to Champions extranet for online information, discussions and promotional opportunities with peers. Recognition for your company. Opportunity to develop business.
Publicity and public relations campaigns -
benefit from the general, proactive and reactive media campaigns, public relations management and specific PR opportunities.
benefit from the general, proactive and reactive media campaigns, public relations management and specific PR opportunities.
Company-specific tailored campaigns and exposure to national and international press and media. The opportunity to host and speak to regional, national, international and specialist press. Photo opportunities.
Proactive sectoral specific campaign. The opportunity to host and speak to national and regional and specialist press. Photo opportunities.
Periodic coverage for your company in sectoral campaigns. The opportunity to host and speak to regional, national, international and specialist press.
Periodic coverage for your company in sectoral campaigns. The opportunity to host and speak to regional, national, international and specialist press.
Campaign management -
perception and profile raising opportunities.
perception and profile raising opportunities.
High priority for sectoral campaigns and access to project management and professional expertise.
High priority for sectoral campaigns and access to project management and professional expertise.
Sector specific campaigns, linked to rotation of subject / sector matter - mainly regional focus.
Sector specific campaigns, linked to rotation of subject / sector matter - mainly sub-regional focus.