What's the Leeds brand? At the heart of the Leeds brand is a simple proposition, if you live Leeds - as a resident, visitor, student, business person or commuter - you are likely to have a positive experience of the city. This satisfaction has been reinforced over many years both anecdotally and with national and international recognition of Leeds as a key city for business, culture, nightlife and studying.

We have expressed these levels of satisfaction and the passion the people of Leeds feel for their city in the phrase - 'Leeds, Live it, Love it'. This simple memorable line is based on the pride people have for Leeds and our philosophy of communicating with the wider audience - try it and you'll buy it!

Leeds is a place where you can 'Live it' and 'Love it'. This applies to all ages and audience types - from young clubbers on a weekend break to international businesses looking to invest in the city.

If you are planning on using the Leeds brand in any communications, please download the logo and artefacts and please read our brand guidelines.

Alternatively for a quick guide as to how the logo should be used correctly, please click here.

Please support the Leeds brand now by placing one of our linked logos on your websites. Simply copy and paste the code below into your website's pages.

These are our simple guides to using and growing the ‘Leeds, Live it, Love it’ brand. Click the below links for downloadable PDFs.

Use it PDF (524kb)
Grow it PDF (816kb)