Logo usage
The Leeds logo can be used in four ways:
For use in white space or use on an image or background with sufficient contrast to colours within the brand.
For use in a dark space or use on an image or background with sufficient contrast to colours within the brand.
For use in single colour or press applications.
For use on dark, poor contrast backgrounds or single colour applications.
Colour logo options are available in spot or process colour formats.
Two colour positive
For use in white space or use on an image or background with sufficient contrast to colours within the brand.
Two colour negative
For use in a dark space or use on an image or background with sufficient contrast to colours within the brand.
Black
For use in single colour or press applications.
White
For use on dark, poor contrast backgrounds or single colour applications.
Colour logo options are available in spot or process colour formats.
Incorrect usage
The guidelines show how to use and apply the Leeds brand, in a consistent and cohesive manner.
Common examples of mis-use of the brand are shown below, these include:
In any application, consideration for colour, clarity and positioning of the Leeds logo should be given.
Master versions of all logo's shown within these guidelines must be used at all times.
Common examples of mis-use of the brand are shown below, these include:
Stretching or distortion
Using unpermitted colourways
Poor contrast backgrounds
Use of incorrect font
In any application, consideration for colour, clarity and positioning of the Leeds logo should be given.
Master versions of all logo's shown within these guidelines must be used at all times.
Usage examples
The Leeds brand will be
adopted throughout the city,
by residents, visitors, students,
businesses or commuters.
It will be used by anyone
promoting the city as an
endorsement on marketing
material. The images below
show examples of how the
Leeds brand should be used.
